Kukud'ku Chicken

Kukud'ku Chicken, a fast-emerging chain of chicken outlets, came to us with a goal: to break through the clutter of local competitors and establish a bold, memorable brand. We designed a quirky and energetic visual identity, anchored by a playful logo that instantly communicated the brand’s fun personality. Our packaging designs were built for visual impact and brand recall, while still maintaining a clean and appetizing aesthetic. We executed a digital-first strategy with witty copywriting, viral meme content, and snackable videos to appeal to Gen-Z and young professionals. Kukud'ku quickly gained traction across platforms, and the consistent design language across store interiors, uniforms, and menus reinforced their strong offline identity too.